Market Info
The German Food Market
The German food and drink industry is the fifth largest industrial branch in Germany. In 2008 it generated a turnover of 155.0 bn. Euro and a nominal growth of 5.6%, well above the overall growth of the economy. More than 25% of the industry's growth can be attributed to strongly rising exports (+15.0%) which reached a level of 42.4 bn. Euro. However, marketing food and drinks in Germany is a difficult task against a background of high price sensitivity of consumers and a strong popularity of discount stores.
